THE NEW INGREDIENT STORYTELLING TOOLKIT
Are you ready to make your ingredient knowledge truly shine? Do you want to ignite your clients’ enthusiasm for your products and establish yourself as the go-to expert in your field? Are you eager to discover fresh, innovative ways to discuss ingredients that will transform your approach? Most importantly, do you want to boost your skincare sales?
If so, it’s time to unlock the secrets of THE NEW INGREDIENT STORYTELLING TOOLBOX for skincare professionals!
Ingredient storytelling doesn’t just inform—it transforms. Learn how to give your products a heartbeat, deepen client connections, and elevate your sales to new heights. In this transformative webinar, you’ll not only build on your skills from our previous two sessions, you’ll also discover 14 essential tools to craft ingredient stories that captivate your audience and supercharge your sales.
AMONG THE TOOLS YOU’LL LEARN:
- How to make your ingredients relatable, memorable, and unique
- The 5 types of ingredient stories and when to tell them
- The most common storytelling pitfalls & how to avoid them
- The ideal length for impactful stories (it’s not what you think)
- How to craft the ‘micro story’ & why it’s important
- 3 key elements every great story needs
- 5 techniques to make ingredient stories more powerful
- Where to find material to build an effective ingredient story
- Real examples of ingredient stories that set products apart
*** As a special bonus, Rebecca is including a comprehensive WORKBOOK to guide you step-by-step in crafting your own inspiring stories! Plus, you’ll have access to the webinar for an entire year, allowing you to revisit the material anytime you need to refresh your memory and reignite your inspiration to become an exceptional ingredient storyteller!
WHO IT’S FOR | Estheticians, retail pros, marketing mavens and ingredient sales people
LIVE WEBINAR DATE: Tuesday, December 17th, from 1:00 to 2:15 PM PST
Limited spots available—register now
Be sure to take this opportunity to bring your products to life. You’ll be so glad you did. See you there!
HOSTED BY CAROL PHILLIPS BEAUTEESMARTS
Register Now
CREDIT CARDS ACCEPTED: VISA, MASTERCARD, DISCOVER. Use PayPal for amex + V, MC, Discover. NEW VENMO option.
LIVE WEBINAR RECORDING + DETAILED WORKBOOK + REBECCA’S HANDOUTS
$67
Rebecca Gadberry
Receiving seven awards as a legend in the beauty industry, Rebecca Gadberry, LE, FSCC, is a preeminent ingredient authority who has taught thousands of beauty professionals to successfully talk about ingredients with their clients. A cosmetic scientist who is also the 13th licensed esthetician in California, Rebecca has been the Senior Instructor and Program Director for UCLA Extension’s highly acclaimed cosmetic science program since 1986, is co-host of the popular podcast, Facially Conscious, and is Director of Product Development & Education for YG Labs.