About BeauteeSmarts Global™

Where Beautee Means Business™

BeauteeSmarts Global™ is the brainchild of industry icon Carol Phillips—speaker, strategist, and sales mentor to thousands of spa teams, salon owners, medspas, educators, and beauteepreneurs worldwide. We’re not just a consultancy—we’re a powerhouse platform for bold business growth in beauty, wellness, and beyond.

From product launches to branded education, from front desk to founders—we help beauty businesses build legacy-level sales with purpose, precision, and presence.

Our Vision

To revolutionize how the world sells, teaches, and experiences beautee—one business, one training, one transformation at a time.

We believe every bottle sold, every class taught, and every guest served is an opportunity to create impact. Whether you’re a brand, a spa, or a rising educator, we show you how to amplify your brilliance and grow smarter.

What We Do

At BeauteeSmarts Global™, every service is designed to align with our proven SMART Framework—a soul-powered, results-driven system that supports every link in the beautee business chain.

S – Sales Strategy & Training

We train your team to sell with confidence, close with integrity, and serve with heart. From our live and hybrid FAB Talk™, Sales Map™, and role-play sessions to customized consulting, we elevate results across your entire sales floor.

M – Marketing & Messaging Consulting

Clarify your voice. Craft your story. We help you stand out with emotionally intelligent content, brand-aligned messaging, and marketing strategies that connect deeply and convert consistently.

A – Advertising & Brand Visibility

Your brand deserves to be seen—and remembered. We offer brand development, product storytelling, and visibility systems (including digital directories and launches) that put your beautee business in the spotlight.

R – Retail Merchandising & Sell-Through Systems

From display design and shelf flow to staff scripts and retail training, we turn cluttered counters into conversion centers. Every inch of your retail space becomes a revenue-generating experience.

T – Training4Success™: Education & Content Creation

Branded courses, keynote talks, books, and toolkits that position you as an expert. Plus, our 24/7 Online Learning Lounge keeps your team inspired, upskilled, and ready to grow—anytime, anywhere.

Who We Serve

  • Salon & Spa Teams ready to sell with heart and hit the next level.

  • Brands & Distributors launching or relaunching with clarity and impact.

  • Educators & Experts looking to monetize their genius.

  • Beauty Schools building career-ready students.

  • Medical Aesthetic Clinics merging care with conversion.

  • Corporate Event Planners seeking high-impact speakers.

Why BeauteeSmarts?

Because we’ve walked the talk for over 40 years—across retail, education, product development, and keynote stages. Because our clients don’t just sell more—they lead more. And because success doesn’t happen by accident. It happens when you get smart. BeauteeSmart™.