The Carol Phillips Core Selling System™
Built on the BeauteeSmarts Sales Experience Design™ Methodology
Build Customer-Focused Teams That Sell with Confidence.
For more than 40 years, Carol Phillips has helped spas, med spas, resorts, wellness centers, and beauty professionals build stronger sales cultures by transforming the way teams communicate with guests.
Again and again, the pattern was the same.
An on-site training would ignite excitement, confidence, and measurable retail growth. Teams became more comfortable recommending products, guest experiences improved, and retail sales increased. But months later, without ongoing reinforcement, those results often faded.
The Carol Phillips Core Selling System™ was created to solve that challenge.
Instead of relying on one-time seminars, your team receives a complete, proven sales education system they can access anytime, anywhere—supported by leadership tools that help transform training into lasting performance.
Whether you’re onboarding one new team member or training an entire organization, your team receives the same proven methodology Carol has delivered to luxury spas, Forbes Five-Star resorts, destination spas, wellness organizations, salons, and industry-leading brands around the world.
Carol Phillips Core Selling Package
More Than Online Training
The Carol Phillips Core Selling System™ combines professionally produced video education with leadership implementation tools designed to help managers reinforce learning and build lasting sales habits.
Training provides information.
Implementation creates transformation.
Every lesson includes testing, progress tracking, and a companion Leadership Implementation Guide so managers can coach, reinforce, and implement the learning with their teams long after the lesson ends.
What’s Included
- Over seven hours of professionally recorded video education
- Six foundational sales lessons
- Online testing and progress tracking
- Leadership Implementation Guide with every lesson
- Desktop, tablet, and smartphone compatible
- Available 24/7
- Self-paced learning or manager-directed implementation
- Brand-neutral education supporting every professional product line
Designed for Every Customer-Facing Team Member
Whether your guests interact with your team at the front desk, in the treatment room, or on the retail floor, every conversation influences the guest experience.
The Carol Phillips Core Selling System™ is designed for:
- Front Desk & Guest Services
- Estheticians
- Massage Therapists
- Nail Professionals
- Hairstylists
- Makeup Artists
- Spa Coordinators
- Assistants
Because exceptional guest experiences happen when everyone speaks the same language.
The Six Core Lessons
If your team were going to work for me, these are the exact lessons they would complete before ever stepping in front of a guest.
These six foundational lessons have been refined through decades of consulting, speaking, and training inside some of the world’s most respected spa and wellness organizations.
Feel The Love About Carol’s Online Selling Classes
🙂 Hi Carol! I just wanted to express what a wonderful sales course you are developed. I really enjoyed the content and wanted to give you praise, Girl. 😉
This course has helped me to feel very confident in the things that I do well with regard to sales…AND it helps me to open my eyes to the areas that I am more complacent. I am so happy to say that our retail percentages are really good. But, as an owner, I feel they could always be better. We were at 25% for retail to service ratio for April – for May we are at 37%!!!! I will gladly take that 12% increase.
Your course is amazing and has made a definite impact on my business. Thanks so much! <3