Paul Mitchell School San Diego

Paul Mitchell School San Diego

I had so much fun working with the future professionals.  They had such a great spirit to learn!!  The night students were outstanding, many almost all of them are committed to a full-time job while attendign night school 5:00-10:00 pm!  A big shout out to all the Learning Leaders by leading by example. #allergictoaverage

 

 

U.S. Beauty Sector Will be worth $90 Billion by 2020 that is a whole lot of lipstick and lotions

repost from CGI Magazine

As Global Cosmetic Industry reported previously, premium beauty will drive global growth in coming years. During that time, the United States will remain the largest beauty market in the world, according to a new analysis preview from Euromonitor, which will be released at the forthcoming in-cosmetics North America.

Boosted by makeup and premium offerings, the sector is expected to rise from $80 billion today to $90 billion by 2020. Assuming the forecast hits its mark, that represents a nearly 45% gain over 10 years.

 

“The US cosmetics market has shifted markedly to premium products.”

 

According to the report, the premium segment, which delivered 7% year-over-year growth in 2015, is generating gains in BB/CC creams (40% year-on-year growth), lipsticks, mascara and skin care. Premium foundations/concealers led growth between 2014 and 2015, Euromonitor found, increasing from 3% in 2013-2014 to 14.2%.

Color cosmetics now comprise 25% of global beauty sales, Euromonitor reported, with the US market valued at $14 billion in 2015, representing year-on-year growth of 7%. The US market only accounted for 17% and 14% of the global fragrance and skin care markets, respectively, signaling opportunities for growth in those categories.

“The US cosmetics market has shifted markedly to premium products, as consumers are now looking for higher quality products at a variety of price points,” said Euromonitor analyst Amanda Hatzmark. “Cosmetics manufacturers can capitalize on this trend by examining shifting consumer attitudes and considering the changes in the premium and mass markets.”

– See more at: http://www.gcimagazine.com/marketstrends/regions/northamerica/US-Beauty-Sector-Will-be-worth-90-Billion-by-2020-387002581.html#sthash.czvuUL48.RZUZ48fk.dpuf

Brand Intimacy

Retail trends: excerpt from National Retail Federation by Susan Reda

Brand intimacy describes an essential relationship between a person and brand. It transcends usage, purchase and loyalty, and according to brand agency MBLM, intimate brands create enhanced business performance.

So which brands succeed at developing intimate connections? That depends on gender.

Women connect with a broad and more mature staple of brands that involve more aspects of their daily lives. Apple is the most intimate brand among female consumers, followed by DisneyAmazonWhole Foods and Toyota, according to MBLM. The top five brands for men are Harley-Davidson, Apple, Toyota, Nintendo and Lexus.

MLBM partner Rina Plapler insists that how people form bonds with brands transcends gender. “It’s important to see the types of brands women tend to connect with and how age and income influence brand choices. … [It] helps marketers better promote their products and services and form deep brand attachments.”

What else did they learn? Age also plays a role in determining brand preferences. Among female Millennials ages 18 to 34, the top five are Apple, Amazon, Sephora, Target and Whole Foods; 18- to 34-year-old men pick Nintendo, Samsung, PlayStation, Xbox and YouTube as their top five.

Women earning $34,000 to $49,000 are most connected with health and beauty brands, with L’Oréal, Revlon and Dove in their top five. Among those with incomes of $50,000 to $75,000, the list leaders include Apple, Starbucks, Olay, Coca-Cola and Netflix. For those earning $75,000 to $150,000, Apple, Sephora, Amazon, Target and Clinique top the list.

 

Whose The Focus

Dear Product Vendors…

You might want to train your sales reps to be customer focused vs “I” focused. This was in my email today from our “Customer Service Representative”  The email had 118 words and 10 times she used the word “I”. There was no personalization to email. BTW this person has been our rep for all of 2 months yet this only 2nd email ever received. Yep, no phone call(s) to introduce themselves either. Thinking this company needs my BeauteeSmarts Sales Rep Sales Class ASAP (wink)

Actual copy of email sent to me by sales rep

Sales Rep Sloppy Email

Sales Rep Sloppy Email