I had so much fun working with the future professionals. They had such a great spirit to learn!! The night students were outstanding, many almost all of them are committed to a full-time job while attendign night school 5:00-10:00 pm! A big shout out to all the Learning Leaders by leading by example. #allergictoaverage
Press Release
Paul Mitchell The Schools
Feb 23, 2017
Carol Phillips is an internationally-known keynote speaker, trainer, industry consultant, and successful beauty business owner. For over 25 years, she has inspired clients all over the globe to re-focus on working smarter, using their resources at hand to build traffic, sales, and customer loyalty—especially useful information in today’s challenging business climate.
Carol Phillips’ unique selling approach enabled her spa to average 55% of total revenues from retail sales alone, causing her to be named American Salon magazine’s First Retailer of the Year for her outstanding work in salon display, merchandising, retailing and staff training.
Over the years, Carol’s professional articles and information have appeared in the Wall Street Journal, Life Magazine, American Spa, Day Spa Magazine, Spa Canada, American Salon, Modern Salon, Skin Inc., DermaScope, Salon Today, Nails, Nailpro, Medesthetics, and Les Nouvelles Esthetique, just to name a few.
Her first book, In The Bag-Selling in the Salon, has become the gold standard on spa and salon sales training. Carol was on the International Spa Association team that wrote the definitive book, Retail Spa Management. Carol has produced over 25 DVD and audio spa sales training and 2 cutting-edge in-spa music programs. Now beauty professionals around the world are being trained with the first online complete sales and marketing beauty curriculum designed and produced by Carol Phillips.
Thousands of beauty pros are boosting service and retail sales after complete this training. “Robert Cromeans Salons boosted a 40% increase in Take Home after one of Carol’s Classes.” Robert Cromeans is the Global Artistic and Business Director for John Paul Mitchell Systems.
Carol is the founder of BEAUTEESMARTS, which offers full service consulting, marketing, branding, training, product development and sales programs. Carol and her group have done work for industry icons such as John Paul Mitchell Systems, Eminence, JCPenneys Salons, SuperCuts, Mama Mio, Intraceuticals, Osmosis, Environ, and Jane Iredale.
Carol has had the pleasure of consulting and training great spas and salons like Wynn, Encore, Hilton, Waldorf Astoria, Canyon Ranch Resorts, Red Door Salons, Gaylord Resorts, Glen Ivy Hot Springs, Grove Park Inn, MGM Hotel, and Exhale Spas. Carol designed the original prototype spas for Estee Lauder’s-flagship Origins Spa and General Nutrition Centres.
Carol has worked in every phase of the beauty business, from behind the chair, the counter, the front desk, and microphone. Her unique insight into every layer of the beauty industry helps her design a SMART (Sales, Marketing, Advertising, Retail, and Training4Success) programs that get results for beauty business.
** For more information on the Andrew Gomez Dream Foundation
Andrew Gomez Dream Foundation was founded to honor a successful Paul Mitchell School graduate whose struggle against mental illness ended tragically in suicide. The foundation helps cosmetology students, graduates, their families, and cosmetology-related enterprises. Funds have provided educational opportunities, hurricane relief, and support in the fights against breast cancer, domestic violence, and other destroyers of self-esteem.
For more information on Paul Mitchell The School
** Paul Mitchell The Schools booking:
Contact Carol Phillips:
o 760.678.0022 c 760.828.5005
CarolPhillips@BeauteeSmarts.com BEAUTEESMARTS.com
300 Carlsbad Village Dr. Carlsbad CA 92008
repost from CGI Magazine
As Global Cosmetic Industry reported previously, premium beauty will drive global growth in coming years. During that time, the United States will remain the largest beauty market in the world, according to a new analysis preview from Euromonitor, which will be released at the forthcoming in-cosmetics North America.
Boosted by makeup and premium offerings, the sector is expected to rise from $80 billion today to $90 billion by 2020. Assuming the forecast hits its mark, that represents a nearly 45% gain over 10 years.
“The US cosmetics market has shifted markedly to premium products.”
According to the report, the premium segment, which delivered 7% year-over-year growth in 2015, is generating gains in BB/CC creams (40% year-on-year growth), lipsticks, mascara and skin care. Premium foundations/concealers led growth between 2014 and 2015, Euromonitor found, increasing from 3% in 2013-2014 to 14.2%.
Color cosmetics now comprise 25% of global beauty sales, Euromonitor reported, with the US market valued at $14 billion in 2015, representing year-on-year growth of 7%. The US market only accounted for 17% and 14% of the global fragrance and skin care markets, respectively, signaling opportunities for growth in those categories.
“The US cosmetics market has shifted markedly to premium products, as consumers are now looking for higher quality products at a variety of price points,” said Euromonitor analyst Amanda Hatzmark. “Cosmetics manufacturers can capitalize on this trend by examining shifting consumer attitudes and considering the changes in the premium and mass markets.”
– See more at: http://www.gcimagazine.com/marketstrends/regions/northamerica/US-Beauty-Sector-Will-be-worth-90-Billion-by-2020-387002581.html#sthash.czvuUL48.RZUZ48fk.dpuf
Retail trends: excerpt from National Retail Federation by Susan Reda
Brand intimacy describes an essential relationship between a person and brand. It transcends usage, purchase and loyalty, and according to brand agency MBLM, intimate brands create enhanced business performance.
So which brands succeed at developing intimate connections? That depends on gender.
Women connect with a broad and more mature staple of brands that involve more aspects of their daily lives. Apple is the most intimate brand among female consumers, followed by Disney, Amazon, Whole Foods and Toyota, according to MBLM. The top five brands for men are Harley-Davidson, Apple, Toyota, Nintendo and Lexus.
MLBM partner Rina Plapler insists that how people form bonds with brands transcends gender. “It’s important to see the types of brands women tend to connect with and how age and income influence brand choices. … [It] helps marketers better promote their products and services and form deep brand attachments.”
What else did they learn? Age also plays a role in determining brand preferences. Among female Millennials ages 18 to 34, the top five are Apple, Amazon, Sephora, Target and Whole Foods; 18- to 34-year-old men pick Nintendo, Samsung, PlayStation, Xbox and YouTube as their top five.
Women earning $34,000 to $49,000 are most connected with health and beauty brands, with L’Oréal, Revlon and Dove in their top five. Among those with incomes of $50,000 to $75,000, the list leaders include Apple, Starbucks, Olay, Coca-Cola and Netflix. For those earning $75,000 to $150,000, Apple, Sephora, Amazon, Target and Clinique top the list.
Dear Product Vendors…
You might want to train your sales reps to be customer focused vs “I” focused. This was in my email today from our “Customer Service Representative” The email had 118 words and 10 times she used the word “I”. There was no personalization to email. BTW this person has been our rep for all of 2 months yet this only 2nd email ever received. Yep, no phone call(s) to introduce themselves either. Thinking this company needs my BeauteeSmarts Sales Rep Sales Class ASAP (wink)
Sales Rep Sloppy Email