Check out the latest Sales, Marketing, Advertising, Retail and Training Tips.

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Seven Money Mistakes Creatives Make: An Interview with Christine Luken

Seven Money Mistakes Creatives Make: An Interview with Christine Luken By Carol Phillips, BeauteeSmarts Global Part of BeauteeSmarts’ Financial Wellness Series As beauty professionals and creatives, you pour your heart into your craft—whether…
Carol Phillips
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Retail Diva Will Help You Drive Sales at Face & Body Northern California

Retail sales can be a big revenue generator for a spa, but "selling" does not come easy to all spa professi­onals. Carol Phillips, keynote speaker on day three of the Face & Body Spa Conference and Expo Northern California, will teach attendees…

The More You Learn… The More You Earn

The More You Learn… The More You Earn$$ Every time you turn on the news, open the newspaper, log onto your favorite web browser the majority of what faces you is all about the doom and gloom… the financial recession.  While there are very…
Carol Phillips at the Paul Mitchell School San Diego with Future Professionals
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Paul Mitchell School San Diego

I had so much fun working with the future professionals.  They had such a great spirit to learn!!  The night students were outstanding, many almost all of them are committed to a full-time job while attendign night school 5:00-10:00 pm!  A…
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Sign of the Times by Carol Phillips

Want to create attention in your retail zone without remodeling? The cheapest and most effective way to generate additional retail sales is to use in-salon signs. Good signs will attract attention to your products, increase sales on the spot,…
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Tips on How to Prevent Spa Industry Burnout | Esthetique Spa International

Tips on How to Prevent Spa Industry Burnout | Esthetique Spa International. Carol Phillips, CEO of Beautee Smarts, sees trouble brewing: In our industry, we give until our batteries are worn out. We need to light to fire underneath us and…
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Spa RETAIL: Handy Retailing Guide for the Holidays by Liz Barrett

In the retail world, a well-done display—whether created in a window or on a table or shelf—is often the vehicle driving consumer interest and, in turn, product sales. Don’t treat displays as afterthoughts, but rather as a vital component…
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4 Fatal Mistakes Most Spas Make by Carol Phillips

Most spa owners think that if they build a beautiful facility, clients will flock to their spa. Build it and they will come? Not anymore! Great services are a given, but spa owners today cannot keep the doors open just by offering good services.…