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Sign of the Times by Carol Phillips

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Want to create attention in your retail zone without remodeling? The cheapest and most effective way to generate additional retail sales is to use in-salon signs. Good signs will attract attention to your products, increase sales on the spot,…

Spa RETAIL: Handy Retailing Guide for the Holidays by Liz Barrett

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In the retail world, a well-done display—whether created in a window or on a table or shelf—is often the vehicle driving consumer interest and, in turn, product sales. Don’t treat displays as afterthoughts, but rather as a vital component…