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Seven Money Mistakes Creatives Make: An Interview with Christine Luken

Seven Money Mistakes Creatives Make: An Interview with Christine Luken By Carol Phillips, BeauteeSmarts Global Part of BeauteeSmarts’ Financial Wellness Series As beauty professionals and creatives, you pour your heart into your craft—whether…
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Then & Now: Sales and Marketing

Article originally published Skin Inc. Magazine takes a look back and compares sales and marketing articles written by Carol Phillips then 1992 to now. Oh my, has the sales and marketing landscape changed since September 1992. Back in the 90s,…
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The Lives We Touch

This was a LinkedIn message I received from a former team member.   Carol I thought this story might put a smile on your face. I was meeting with a client last week. After our meeting was over, we were reminiscing about Wichita in…
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Whose The Focus

Dear Product Vendors… You might want to train your sales reps to be customer focused vs "I" focused. This was in my email today from our "Customer Service Representative"  The email had 118 words and 10 times she used the word "I". There…
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Sign of the Times by Carol Phillips

Want to create attention in your retail zone without remodeling? The cheapest and most effective way to generate additional retail sales is to use in-salon signs. Good signs will attract attention to your products, increase sales on the spot,…
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Tips on How to Prevent Spa Industry Burnout | Esthetique Spa International

Tips on How to Prevent Spa Industry Burnout | Esthetique Spa International. Carol Phillips, CEO of Beautee Smarts, sees trouble brewing: In our industry, we give until our batteries are worn out. We need to light to fire underneath us and…
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Salon Business News 6 Fatal Mistakes Most Beauty Businesses Make

Article originally appeared on Salon Today by Stacey Soble  Editor in Chief, Salon Today "Everything I do is to help drive sales," said Carol Phillips, as she introduced herself at the 2013 Millennium Conference in Scottsdale, Arizona. And,…
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Spa RETAIL: Handy Retailing Guide for the Holidays by Liz Barrett

In the retail world, a well-done display—whether created in a window or on a table or shelf—is often the vehicle driving consumer interest and, in turn, product sales. Don’t treat displays as afterthoughts, but rather as a vital component…
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Carol Phillips- A Retailing Powerhouse by Rebecca James

 Personal note from Carol.  I had to include this article by my buddy Rebecca James Gadberry.  This was back in the day when Rebecca was cranking out hundreds of  consumer and trade articles. Rebecca has been one of my a true friends for…
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4 Fatal Mistakes Most Spas Make by Carol Phillips

Most spa owners think that if they build a beautiful facility, clients will flock to their spa. Build it and they will come? Not anymore! Great services are a given, but spa owners today cannot keep the doors open just by offering good services.…