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Sign of the Times by Carol Phillips

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Want to create attention in your retail zone without remodeling? The cheapest and most effective way to generate additional retail sales is to use in-salon signs. Good signs will attract attention to your products, increase sales on the spot,…

Spa RETAIL: Handy Retailing Guide for the Holidays by Liz Barrett

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In the retail world, a well-done display—whether created in a window or on a table or shelf—is often the vehicle driving consumer interest and, in turn, product sales. Don’t treat displays as afterthoughts, but rather as a vital component…

Carol Phillips on Winn Claybaugh Masters CD Series

Nationally known speaker, trainer, consultant, and successful former spa owner Carol Phillips is inspiring in this interview with Winn Claybaugh on refocusing to work smarter by using the resources at hand to build traffic, sales, and loyalty.   FOR…

4 Fatal Mistakes Most Spas Make by Carol Phillips

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Most spa owners think that if they build a beautiful facility, clients will flock to their spa. Build it and they will come? Not anymore! Great services are a given, but spa owners today cannot keep the doors open just by offering good services.…